[03-01] [Economist-美国]The UnBritney 非同“布兰妮”一类
Hannah Montana
汉娜•蒙塔纳
The UnBritney
非同“布兰妮”一类
Feb 14th 2008 | WASHINGTON, DC
From The Economist print edition
Celebrity versus ordinary life
一半明星，一半普通人
ONE desperate six-year-old tried to obtain concert tickets by claimingher father had died in Iraq (he hadn't). A ten-year-old leapt at theprospect of telling your correspondent how much she loved Hannah'smusic and clothes, even if she had never heard of The Economist. “Daddyreads it; we don't,” her mother admitted. Tickets to the sold-out showsfetch $3,000 on the secondary market, a steep price for the targetaudience: girls aged six to 14.
一名六岁童为了弄到音乐会的票，情急之下竟慌称自己的父亲在伊拉克阵亡了(其父并未死)。 另一名十岁女童又蹦又跳、眉飞色舞地告诉本刊记者她是多么喜爱汉娜的音乐和衣着打扮，尽管她还从未听说过《经济学人》。她说：“我们不读，但我爸爸读” 。她的母亲在一边承认。汉娜音乐会的入场券销售一空之后，黄牛票卖到3000美元一张。这对它所面向的,一群6到14岁的女孩子观众来说，票价实在不菲。
Welcome to the world of Hannah Montana. In the filmed version of herconcert—which has just leapt to number one at the boxoffice—15-year-old Miley Cyrus plays a dark-haired teenage girl by daywho is transformed at night into a blonde teen singer, Hannah Montana.
欢迎您来到汉娜的世界。在她的电视剧版本中，汉娜演唱会的票房跃居首位。15岁的米莉•塞勒斯（Miley Cyrus）所扮演的汉娜白天是一名黑发少女，晚上则摇身一变成金发歌手。
Just when you thought each new pop tart would be sexier and more brazenthan the last, Hannah breaks the downward spiral. She, like Miss Cyrus,dresses conservatively, wears only a little makeup and smiles moreoften than she pouts. The television series that began the crazeexplicitly says ordinary life as a teenager is preferable to popularindulgence as a celebrity, a message reflected in the real-life storyof Miss Cyrus, the dark-haired daughter of country singer Billy RayCyrus, who insists her parents do not let her get away with much andwho dons the blonde wig in real life when she sings on stage. Parentsand young girls (though not, it seems, boys) like Hannah's dress anddemeanour and revel in her dual role.
正当你以为新出现的流行歌星一个比一个更性感、更厚颜无耻的时候，汉娜脱颖而出，跳出了世风日下的旋涡。她如米莉本人一样，淡妆素裹，灿烂笑容多过板脸耍性子。掀起热风的电视剧集清晰地告诉人们，做个普通生活中的少年比做放任的流行明星更受到欢迎。米莉•塞勒斯，这位乡村音乐歌手比利•雷•塞勒斯（Billy RayCyrus）的黑头发女儿，其真实生活的写照正传递如此信息。她称父母对她要求严格。在现实中，她只在上台演唱时才带上假金发。家长和年轻女孩(看来似乎没有男孩)都很喜欢汉娜的衣着举止，被她的双重角色吸引入迷。
So does Disney. The suits have discovered that Hannah Montana's doublelife translates profitably into many media, attracting devotion fromgirls beguiled by Hannah's stardom but seeing themselves in thedark-haired Miley. The film had its run extended. Oneepisode of the television series claimed a record audience for basiccable of 10.7m last summer. American girls may be obsessed withcelebrity, but they are no less fascinated by themselves.
迪斯尼同样如此。策划人将汉娜•蒙塔纳的双重生活通过多种媒体传播来吸引既追捧歌星汉娜，又从深头发的米莉身上发现自我的女孩子们，并已由此尝到了高收益的甜头。电视剧因此延长了播期。其中一集在去年夏天有1千多万观众观看，创下了有线电视的收视记录。 美国女孩子也许迷恋明星，但她们同时一点也没忘记欣赏自己。
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